Give them very specific, for lack of a better phrase, “Easter eggs” that will be meaningful for them. But what I’ve seen that works, is really catering to your target market(s) in the content of the infographic. Yes, you have a cool concept, you have the data, and maybe you even nailed your title. This is a choke point where infographics can fall short. Media to be added, such as images and graphs.Creating “sharable” chunks of info for easy sharing and tweeting.
#Network links infographic creator how to#
How to visually create an emotional response.Color themes (consider you topic and target market).How your data can be visually represented.This is when you put your creative marketing hat on. Next up, I’ll start developing a concept. My job is collect this input and distill it down. I will send the results of the research to the entire office and collect input on best stats, how those stats can be represented, or any other cool ideas. Unless you’re a creative genius, you’ll find value in crowdsourcing for ideas and selection of data. The output here is a Word document of information and URLs to its source. Focus on content that triggers an emotional response.Focus on chunkable, tweetable statements.Focus on verifiable statistics I can cite.Data does better than just information.Find information that can be visually represented.Find information that can be organized.From this point, I’ll start to research for data that can be used to form an infographic. I may only walk from the brainstorm with a vague concept and the target audience. Geoff, here at Distilled, is a beast at coming up with ideas. Try to look for angles that people don’t normally take or to present boring/common info conversely or in a off-colour way.
An idea may come directly from a specific niche we’re targeting, or may go along with an event, such as a holiday. We’re looking for ideas that are: interesting, appeals to the linkerati / socialrati, has real data, and some type of unique hook. I may start with a seed set of ideas, but this is a wide open brainstorm, anything goes. This might not be for everyone, but it works for me.Īt this stage, I’ll pull the whole project team together for a brainstorm. I’d like to cover my “process” for creating an infographic. I’m about to tell you exactly how I’ve gotten clients hundreds of thousands of content views, thousands of social shares, and hundreds of links. In this post, I’d like to walk through my process of creating and launching a successful infographic.
#Network links infographic creator manual#
I like infographics, because they’re a great intersection between traditional marketing and manual link building. Although they’ve quickly become a saturated tactic, they still work. It should be no surprise that infographics aquire links.